Rainforest Seafood has found new and creative ways to connect with consumers and at the same time offload excess supplies and pivot from the challenges brought on by the COVID-19 pandemic.
The seafood processing and distributing entity said that with the closure of the hospitality sector back in March, they had to devise new strategies of how to get products out.
“As a company we quickly had to pivot and find ways to move this inventory, and so our value deals were ideated,” shared Roger Lyn, director of marketing and corporate affairs in responding to questions from the Jamaica Observer late last week.
“The deals have allowed us to give Jamaican consumers a much-needed break. Every week, for the last eight weeks, we have offered a bundle that includes a variety of seafood in combination with frozen potato products, vegetables and other proteins for up to 50 per cent off. Customers can purchase these deals on select days at our factory outlets in Kingston and Montego Bay, at our contactless, drive-through system,” he further told the Business Observer.
Now supplying some 15 countries across the Caribbean, with Jamaica as its hub, the company said that while sales have not been significantly affected they, like other businesses, have also had to grapple with adverse effects brought on by the pandemic.
“We’ve had to readjust our sales target for 2020. The hole in the economy due to the loss of the hotel and hospitality sector is not easily filled. Most Jamaican businesses will be impacted negatively and the order of the day becomes survival – not profit or revenue maximisation.
“We’re proud that our value deals — one of our strategies to weather the pandemic — have been able to provide our customers with healthy, delicious and nutritious food at very affordable costs, during a time when they need it the most whilst generating well-needed cash flow for the company,” Lyn said.